Choosing A News Reader

There are hundreds of newsreaders available today. Whether or not you need this tool for business or personal purposes, you should choose something that works perfectly for you. Here are some factors to consider in choosing a news reader:1. Cost: There are various news readers in online and desktop formats that are free. Paid versions are mostly used for business purposes. If you want a more advanced tool for organizing and reading content, then perhaps you should go for a paid news reader.2. Features: Do you need a tool which lets you share the content you have curated on your social networking pages? You need a newsreader tied up with a social management tool for that. If you need something that simply organizes the content and generates a custom RSS feed, you need an advanced tool for that. A custom RSS generator also lets you collaborate and repurpose your articles for future use.3. Usability: You should choose a feed reader that is easy to use. You should be able to navigate through its tabs and menu functions easily and the user interface should be clean and organized.4. Privacy and security: Choose a news reading tool that is secure and something that will not share your personal information to others.5. Versatility: It is important that your RSS tool should be as versatile as possible. Choose something that lets you share the content you curated easily across different platform. Also choose a tool that is able to search content according to keywords, hashtags, podcasts and other forms of online media. It should include photos, audio and video on its search results.Types of news readers:

Online: Even though Google Reader, the most popular newsreader was discontinued in 2013, there is still a good number of options on the web if you want to organize your RSS feeds.

Desktop: The advantage of using a desktop-type RSS generator is that it loads faster, the data you collect is instantly accessible and it is more customized.

Custom: Some features of paid aggregators have the option to be customized according to your needs. You can choose a news reader that is able to generate a custom RSS that can be distributed in your mobile app, website or social media page.
In conclusion, you should be able to choose a news reader that suits your personal and professional needs. You can choose between free and paid options, as long as it does its job for you.

Solving the Pay-Per-Read Newsprint Decline – Could There Be a New Business Model?

The newsprint paradigm is dying on its feet (or should that be ‘on the presses’), and traditional news publishers are trying to find ways of managing the decline. The younger generations rarely buy newspapers and get most of their news online. And for many of the younger ones, it’s that old Simon and Garfunkel lyric – ‘gather all the news I need from the weather report’.Rupert Murdoch (News Corp) is talking about strategic partnership with Microsoft so that the provision of news can continue to be pay-per-read, one way or another. Many news channels are looking at paywalls around their product, but the basic problem is ‘why should people pay for something they can get for free’. Value-add punditry and household-name columnists are not thought to provide enough perceived value to deliver the customers to the news corps. News consumers can easily get the punditry real-time via blogs, Twitter and other channel products.Could it be that the e-reader is the way to go?What’s an e-reader? Simply, a paperback sized electronic tablet (maybe with an opening cover) which accesses, stores and makes available for reading a range of ‘printed’ material, typically but not exclusively ‘books’ – fiction and non fiction, news articles and so on. Lighter, smaller and simpler than netbooks or laptops.Of course, ‘printed’ is an old term. As we move forward, there will be little in the way of hard-copy materialization of news, information and other formerly ‘printed’ material. E-readers will come into their own. Newspaper groups are already in trouble.E-readers are on the cusp of an explosion.In terms of format, they are a little smaller and lighter than a netbook, but optimised for reading, and of course saleable to consumers who are not interested in carrying a laptop or netbook (for some a matter of faith). I believe we will eventually see the convergence of the e-reader and the netbook, but it will be a subtle convergence from the e-reader side as more applications are built in. Navigation is by touch screen using your finger or a stylus or both – this is a point to satisfy yourself about before you buy.Presentation is usually black text on white. Images are black and white. Screen resolution is typically 800×600 pixels. So, its’ not quite your broadsheet newspaper size! Connectivity may be through a USB hard wired internet connection (or via your PC) or through a wireless link, enabling download of novels and the like, or digital newspaper material. Of course, the potential here is for live news feeds, but people can get those on their mobile phones now. Undoubtedly the larger format does make for a better and more sustained screen read than a mobile phone. Also, from the business model perspective, the ability to feed user-specific advertising content down the news pipe is attractive.Storage is typically from 512Mb upward, some offering memory expansion with SD or other format memory cards, and MP3 player features are often included (but there goes your memory!).Content is the nub of it and one of the big challenges to be faced. Catalogues of e-book material are often specific to the e-reader model, so it’s a bit like going to a public library and being told you can only read books published by, say, Simon and Schuster. Many catalogues are digitally protected by copy-protection mechanisms, though there is a lot of free material available. And, what does it imply for authors? From the perspective of newspaper groups though, content is not a problem.Some e-readers might come with an inbuilt subscription to media (such as newspaper publishing groups). I do wonder why newspaper groups are not offering free e-readers with a newsfeed subscription. This for me is how the news corporations could get a new handle on retaining their market. It seems to me that the economics are in their favour.At current (late 2009) pricing levels, typically $250+ street price for an e-reader with wireless connectivity, you’d have to buy about 15-20 hardbacks a year for an e-reader to be economic (even if they were royalty free books, and they are not). When you add in the cost of a quality broadsheet, say just $5 a week, then the economic equation tips rapdily towards e-readers. And again, the ability to pipe dynamic user-relevant ads down the newsfeed strengthens that profitability prospect.So much about these gadgets revolves around style and being an early-adopter. Therein lies the rub – early adoption of e-readers is currently perceived as risky. Whilst Sony have a range of models out, there is talk about Apple producing a larger format iPhone/ touch screen tablet PC convergence product. So, the technology platform has not yet stabilised or standardised in market terms. However, the smart city-based early adopters are exactly the people who buy the quality broadsheets.Who knows what it means for the lower level higher volume newprint market. I’m not sure that it offers them a solution.So, are you really an early adopter, ready to bet your money on a particular technology, with echoes of Betamax video recorders? Well, maybe not, but e-readers could be the saviour of the more fleet-of-foot news corporations.(c) 2009 Phil Marks

Why Many Businesses Use Online News Submission As Part of Their Marketing Efforts

Businesses are always seeking new opportunities of presenting their services and products more efficiently and effectively to a wider and more varied audience. At the same time, they look for more cost effective methods of advertising, and obtaining greater exposure without spending highly significant amounts of money. By utilising online news submission sites, they are able to achieve these advantages and benefits, when compared to the traditionally accepted forms of marketing.The correct use of online methods provides the capability of tracking and monitoring the progress and results, of any changes made to the content, as and when needed. This is not possible with traditional methods of marketing or advertising.Web marketingWith web marketing, specific information displays details of an individual’s gender, age and their location. Additional information includes levels of education and occupations, making for easily determined and accurate target marketing.In every business, there is news to interest and attract potential customers, and with online news distribution, this is again attainable with relative ease and accuracy. Web hosters distribute news to the appropriate online outlets and provide visibility worldwide quickly. Excellent content receives recognition on major search engines like Google, Yahoo and Bing.Other online news distribution services associated directly or indirectly to your particular business may also pick up your content. By utilising the use of links, keywords and videos in your release, your online visibility will grow and attract greater site traffic volume and the resultant attention.The transmission of news is in various forms. Macys provide an example of an innovative inhouse situation, by making changes to their in-store shopping experience. Setting up customer kiosks, where customers key in their information and the product wanted and then pay electronically. Particularly with cosmetics, electronic consultants reply with advice on products. In general, people appreciate and enjoy the convenience of shopping online. Therefore, this idea of kiosk shopping for items such as cosmetics is one that should prove most beneficial for the store sales and profit.As the world economic climate remains unsteady, businesses have to optimize their cost base, thereby hoping to boost their profit drive online. With Google reviewing the quality of link building, the impact on the search engine industry has caused a revision by online commerce and blog sites, with the delisting of major link networks.Social MediaThe use of social media for online news distribution, such as Facebook or twitter gives business exposure to news with a long-lasting impact on prospects for the future and the potential of attracting new customers.The statistics of online news submission when analysed, proves a useful tool for the business. Instantly it shows how many times it is shared and where prospects learned about the business. Marketing efforts online bring instant sales for business with clicks of a mouse. This is not obtainable with such ease in offline selling. Modern technology certainly has many advantages over the old ways of conducting ones business deals.